Overview
Embark on a guided exploration into the world of content design. Through this on-demand course, we’ll give you the foundational skills to become a content designer.
You’ll unlock the ability to write intentional content for digital products and services. You’ll also understand how to design user-centred content and conduct research that reveals exactly what your customers are thinking.
“Design in the absence of content is not design, it’s decoration.”
– Jeffrey Zeldman
Words mean different things to different people. They can make or break a user experience. However, words cannot be created in isolation. By the end of this course, you’ll understand how to work with a multidisciplinary team and design content experiences for an end-to-end customer journey.
Some questions you’ll be able to answer after this course:
- does content or design come first
- what are the right readability metrics to track
- how do people read and consume digital products
- how to write for accessibility
- how to create copy for user interface (UI elements)
- how to structure a website
- how to implement a content strategy.
Learning goals
Lessons
Wrap up
Your intention
Portfolio
Practice
Applying accessibility
Accessibility guidelines
Very real and legal consequences
People’s lived experience
Let’s prepare
Portfolio creation
Testing content
Information architecture
Writing and editing
Strategy
Data and research
Stakeholder management
User-centered content
Writing for Accessibility
Ensure everyone who needs your product can access, understand and use it. Learn how to write accessible content that’s inclusive for all.
Overview of content design
The essential principles and ingredients of content design. Learn how content and design thinking merge to create the art of content design. Understand what it takes to specialise and pave a career.
Takeaways
- Certificate of Introduction to Content Design.
- Portfolio of work.
- Checklists, templates and case studies.
- LinkedIn course completion badge.
- Content Design Hub swag – our little gift to you.
Course length
The course is approximately 36 hours. There’s no time limit, so take your time. As a reward for finishing, you’ll know the basics of content design and can get started in your career.
Course format
Online and on-demand. You’ll receive an account to log in and take the course wherever you are.
Specialist advice
Our content design experts, Liz Leigh and Nikki Fiedler will support you along the way. For each topic, there are checkpoints, quizzes and other interactions where our instructors will give personalised feedback.
Hello from the experts
Nikki
Capitalising on 11 years of industry knowledge, Nikki optimises the user experience in the digital content space.
By educating organisations and individuals on the value of content design, she helps create more inclusive interactions on the web.
Liz
With over 10 years of content experience, Liz is helping companies grow by building content design capabilities within teams.
She advocates for all things content and enjoys pushing the boundaries to give content design a seat at the design leadership table.
Cost
Individual
AU$1,500.
We also have payment plans so you can pay via instalments. We’ll provide you with an invoice, so don’t forget to claim a tax deduction.
Groups
We provide a group discount of 10% for 3 or more people. So, rally your team and friends and support one another through this journey.
Need more info?
We’re more than happy to answer any questions you have about the course, enrolment and payment. Reach out to us at any time.
