About us

More about the mission of Content Design Hub founders Liz Leigh and Nikki Fiedler, who are sitting on a chair.

Our mission

Content Design Hub is a marketplace where you can access training, strategy frameworks, UX-led digital content services and a professional community.

We’ll give you the skills to learn, grow and invest in content design. In return, you’ll create inclusive digital worlds that speak the language of your users. 

Meet our team

Nikki
Co-Founder

Capitalising on 14 years of industry knowledge, Nikki optimises the user experience in the digital content space.

By educating organisations and individuals on the value of content design, she helps create more inclusive interactions for everyone. 

Liz
Co-Founder

With over 13 years of content experience, Liz helps companies grow by building content design capabilities within teams.    

She advocates for all things content and enjoys pushing the boundaries to give content design a seat at the design leadership table. 

Anupriy

Anupriy is a UX and Content Design Leader with over 15 years of experience shaping product experiences across design agencies and unicorn product companies. Alongside leading end-to-end UX, he has built and scaled content design practices into independent yet integrated functions, advocating for content as a strategic force within product teams.

His work has led to the creation of tested frameworks, processes, and rituals, many of which now live on as adaptable playbooks for organisations. When he’s not championing content-informed design, Anupriy moonlights as a content creator, where he blends scholarly research, narrative design, and user experience to reimagine how we learn and wonder.

Mark

Mark has spent the past decade designing content and product experiences for international brands including Google, Dyson, MetLife and OKX. His foundation spans UX writing, conversational design and content strategy, from building dialogue systems to designing localised experiences within global brand frameworks.

More recently, his work has evolved into generative AI systems that combine creative reasoning with structured logic, using LLM-specific guardrails, atomic-based taxonomy, and scalable frameworks (such as Skeleton of Thought) that work agnostically across different LLM models to build robust ai-driven content systems for design and product teams.

Our experience

We have decades of experience leading teams, building content design capability and guiding business strategy. We’ve worked with all types of companies, including startups, government, corporates, universities and small businesses.

Over the years, we’ve seen the practice of content design adapt and evolve. We know that there’s no cookie-cutter approach. We're here to lend our experience to design the strategy and offer the training you need.

Our core values

Dare to be different

Unique perspectives solve problems and change the status quo.

People first

We’re human first, so we design for everyone.

Design for good

We believe design has the power to change the world for the better.

Our delivery partners

CoAligned AI

CoAligned AI company logo

Inventient

Inventient company logo

Seamless Digital

Seamless Digital company logo

A brief overview of content design

Content design is a design discipline, sitting alongside product design, service design, conversational design, UX design and many others. Each design discipline is a specialisation that takes a unique approach to creating inclusive products and services. 

Content is fundamental to the overall design of a product or service. A content designer looks at how words, images and design components should be arranged and how they should function to meet the needs of users. 

What content designers do

Use design thinking methodology to discover user problems.
Use research to design content experiences that serve customer needs.
Write content in plain English to help people complete a task or solve a problem.
Conduct user research to understand the words people use.
Define how content should function to meet the needs of the user.
Mostly work within digital environments on products like apps, websites, and online tools and platforms.

Get in touch

Tell us how we can help you along your content design journey.

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