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AI Prompt Engineering for Content Creators

Learn how to write AI prompts so you can produce on-brand, reusable and responsible content.

Use your choice of free or paid AI tools (Claude, Copilot, Gemini or ChatGPT) to practice the techniques you learn throughout this short course. 
  • Level: Beginner or curious
  • Duration:  6 hours 
  • Creators: Liz Leigh and Nikki Fiedler

Course overview

This course will take you from writing unstructured AI conversations to designing intentional prompts that consistently produce on-brand, accessible and responsible content. 

You'll learn a practical prompting framework and how to embed your brand's voice and content governance when working with generative AI. You’ll develop skills that allow you to critically review AI outputs. 

By the end, you'll have a reusable and scalable prompt library. You'll also have the confidence to use AI ethically in your day-to-day work. 

  • Practical prompting framework 

    An asset you can reuse every time you want to engineer prompts. The framework follows industry best practice, so your AI’s output is consistent, accurate and validated. 

  • Reusable prompt library 

    Build a prompt library around your brand's voice, terminology, governance rules and content standards. Know how to keep refining it as your needs evolve.  

  • 7 ready-to-use resources 

    Every lesson includes a template or checklist that you can download and use straight away — from a prompt writing foundation template to a bias and accessibility review checklist. These resources help you become the orchestrator of AI, not a passive bystander. 

Learning goals

  • Know the foundations of writing an effective prompt 

  • Understand how to embed generative AI into your work 

  • Confidence to critically evaluate AI outputs 

  • Demonstrate how content quality shapes AI outputs 

Learn a structured framework that gives you the tools to write clear, intentional prompts. Use iterative prompting techniques to refine, redirect and debug AI outputs when they don't land the way you expected. 
Discover how to integrate generative AI into your content workflow. Learn how AI tools, projects and agents can consistently reproduce your process, patterns and content style guide. 
Walk away with evaluation skills that help you review AI content for quality, bias and accuracy. Learn how to stay in control of what gets published so you avoid amplifying content problems at scale. 
Uncover how inconsistencies, outdated content and gaps in your content library get amplified by AI at scale. Discover practical ways to build content governance frameworks before you bring AI in. 
“You won't just be using AI; you'll be directing it."
- Liz Leigh, Co-Founder of Content Design Hub

Course format

Online

Register for a learning account to take the course remotely and online.​

On-demand

You’ll get access to the course for 6 months, so you can fit your learning into your schedule.​
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6 hours

With 6 hours of content, you can finish the course in a week or complete each lesson during your lunch breaks.​
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Cost

AUD$315 inclusive of GST per person.

We also have payment plans so you can pay in instalments. We’ll provide you with an invoice, so don’t forget to claim a tax deduction. 

To enquire about a payment plan, email: admin@contentdesignhub.com.au

Specialist advice

Our content design experts, Liz Leigh and Nikki Fiedler, will support you along the way. For each lesson, there are checkpoints, quizzes and other interactions where our instructors will give personalised feedback. 
Liz Leigh smiling at the camera

Meet Liz, the Co-Founder of Content Design Hub

"When I found the content design discipline, I truly felt at home.

One day, I hope to see this design niche flourish and become a core part of design."

Meet Nikki, the Co-Founder of Content Design Hub

"Content design was the perfect discipline to put my unending questions to good use.

My empathetic tendencies and curiosity found a good home here too."
Nikki Fiedler smiling at the camera

Course lessons

Online course agreement

By registering for this course, you confirm you have read, reviewed and agreed to the Online Course Agreement. This includes your acceptance and adherence to our Course Terms, Intellectual Property and Content you post, as explained in the Online Course Agreement.

Our content may not be shared, copied, redistributed or used for commercial purposes.
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